Digital sales and marketing specialist OIKIO wanted to take its content production automation and search engine optimisation tools to the next level with AI solutions. For them, we developed Flow AI, an AI-automated content production pipeline that allows OIKIO's employees to create workflows to streamline and accelerate the various stages of search engine optimization and advertising.
At OIKIO, it was felt that a lot of time was spent on search engine optimisation and content production steps that were repeated in the same way every time. Automation was needed to free up time for more relevant and important things. OIKIO had a clear idea of what they wanted from the project.
"In the early stages of the project, we identified the key challenge of current AI models in automating work. While existing AI models can perform small tasks quite reliably, their limitations quickly become apparent for more complex tasks. Producing quality content requires a significant amount of groundwork before the actual writing - just as humans do.
Flow AI enables complex and multi-step tasks to be broken down into smaller chunks, allowing the AI to deliver a consistent outcome even for more challenging tasks. This approach opens up new possibilities for using AI on a larger scale.
We strongly believe that this innovation is the first major step towards true automation of work. Solutions like Flow AI will lay the foundation for the future work environment where AI and humans work seamlessly together, enabling more efficient and creative work," says Jyri Vuorinen, OIKIO Head of Technology.
Our Fluentia Flex service model, which allows us to flexibly purchase our expert services according to our clients' needs, including the use of specialist services, was a perfect fit for OIKIO. OIKIO wanted their experts who would be using the tool to be able to test it as quickly as possible and assess what different functionalities the tool should have in order to meet their needs and expectations. With Fluentia Flex, work could be started quickly and efficiently.
With the easy-to-use system we have developed, OIKIO users can create new AI pathways very quickly, regardless of the subject. The AI breaks down complex tasks into smaller, manageable steps, which the AI performs autonomously according to a predefined workflow. In this way, previously manual tasks are now handled by a chained AI according to user-defined settings and criteria. The idea is that the same action path can be used repeatedly. This way, OIKIO users do not have to create a new workflow with the same conditions every time. The implementation is entirely cloud-based.
At OIKIO, we are pleased that the tool turned out exactly the way we wanted. Ideas for further development have also already emerged.
"The tool is absolutely brilliant, and will revolutionise many things in our company. Hopefully, it will also change many other companies," Vuorinen says.
For Fluentia, values such as convenience and fluidity - a commitment to straightforward and clear interaction and service - are important.
"Fluentia's approach of communicating with customers outside of the operational activities through regular status updates is a really effective way to pave the often bumpy road at the beginning," Vuorinen sums up.
OIKIO Blog - New: OIKIO's own AI tool solves work automation challenges
OIKIO is a digital sales and marketing specialist. OIKIO specialises in web analytics, conversion optimisation, search engine optimisation and digital advertising. OIKIO's clients are large and medium-sized B2B and B2C companies. OIKIO is an independent company belonging to the Fonecta group.
Jussi Kontiokari
Chief Business Officer
jussi.kontiokari@fluentia.fi
050 346 8617
