"The tool is absolutely brilliant, and will revolutionise many things in our company. I hope it will also change many other companies. Fluentia's way of working outside of operations to keep in touch with customers through regular status updates is a really effective way to pave the often bumpy road at the beginning."
Jyri Vuorinen, Head of Technology, OIKIO
The digital sales and marketing agency OIKIO wanted to take its content production automation and tools used in search engine optimization to the next level with AI solutions. We developed an AI-automated content production line Flow AI for them, which enables OIKIO employees to create a workflow to streamline and accelerate the different work phases of search engine optimization and advertising.
At OIKIO, they felt that a lot of time was spent on search engine optimisation and content production steps that were repeated in the same way every time. Automation was needed to free up time for more relevant and important matters. OIKIO had a clear idea of what they wanted from the project.
"In the early stages of the project, we identified the key challenge of current AI models in automating work. While existing AI models can perform small tasks quite reliably, their limitations quickly become apparent with more complex tasks. Producing quality content requires a significant amount of groundwork before the actual writing, just like with humans.
Flow AI enables complex and multi-step tasks to be broken down into smaller chunks, allowing the AI to deliver a consistent outcome even for more challenging tasks. This approach opens up new possibilities for using AI on a larger scale.
We strongly believe that this innovation is the first major step towards true automation of work. Solutions like Flow AI will lay the foundation for the future work environment where AI and humans work seamlessly together, enabling more efficient and creative work," says Jyri Vuorinen, OIKIO Head of Technology.
Our Fluentia Flex service model, which allows for the flexible purchase our expert services according to our customers' needs, including the utilization of specialized expert services, was a perfect fit for OIKIO. OIKIO wanted their experts who would be using the tool to be able to test it as quickly as possible and assess what different functionalities the tool should have in order to meet their needs and expectations. With Fluentia Flex, the work was started quickly and efficiently.
With the developed user-friendly system, OIKIO users can very quickly create new AI workflows regardless of the subject matter. The AI breaks down complex tasks into smaller, manageable steps, which the AI performs autonomously according to a predefined workflow. In this way, previously manual tasks are now handled by a chained AI according to user-defined settings and criteria. The idea is that the same work flow can be used repeatedly. This way, OIKIO users do not have to create a new workflow with the same conditions every time. The implementation is entirely cloud-based.
OIKIO is pleased that the tool turned out exactly as they wanted. Ideas for further development have also already emerged.
"The tool is absolutely brilliant, and will revolutionise many things in our company. Hopefully also in many other companies", Vuorinen rejoices.
For Fluentia, values such as purposefulness and fluency – a commitment to straightforward and clear interaction and service – are important.
"Fluentia's approach of communicating with customers outside of the operational activities through regular status updates is a really effective way to pave the often bumpy road at the beginning," Vuorinen sums up.
OIKIO Blog - New: OIKIO's own AI tool solves work automation challenges
OIKIO is a Helsinki-based digital marketing agency. OIKIO focuses on web analytics, search engine optimisation (SEO) and digital advertising (Paid Search, Paid Social & Programmatic). OIKIO's clients are large and medium-sized B2B and B2C companies.
