AI-based content production line is revolutionizing OIKIO's ways of working

The digital sales and marketing agency OIKIO wanted to take its content production automation and tools used in search engine optimization to the next level with AI solutions. We developed an AI-automated content production line Flow AI for them, which enables OIKIO employees to create workflow sto streamline and speed up the different work phases of search engine optimization and advertising.

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Challenge that needed solving

At OIKIO they felt that a lot of time was spent on tasks in search engine optimization and content production that were repetitive and always the same. Automation was needed to free up time for more essential and important matters. The company had a clear idea of what they wanted from the project.

“In the early stages of the project, we identified a key challenge with current AI models in automating work. While existing AI models can reliably perform small tasks, their limitations quickly become apparent with more complex tasks. Producing high-quality content requires a significant amount of groundwork before the actual writing takes place, just like with humans.

Flow AI enables breaking down complex and multi-stage tasks into smaller parts, allowing the AI to produce consistent results even for more challenging tasks. This approach opens up new possibilities for utilizing AI on a broader scale.

We strongly believe that this innovation is the first significant step towards genuine automation of work. Solutions like Flow AI lay the foundation for a future work environment where artificial intelligence and humans work seamlessly together, enabling more efficient and creative work," says Jyri Vuorinen, Head of Technology at OIKIO.

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Our solution

Our Fluentia Flex service model, which allows for the flexible purchase of our expert services according to customer needs, including the utilization of specialized expert services, was a perfect fit for OIKIO’s situation. OIKIO hoped that their experts who would be using the tool would be able to start testing it as quickly as possible and evaluate which functionalities the tool should have to meet their needs and expectations. With the Fluentia Flex model, the work was started quickly and efficiently.

With the developed user-friendly system, OIKIO employees can very quickly create new AI workflows regardless of the subject matter. The AI breaks down complex tasks into smaller, manageable steps that it executes independently according to a predefined workflow. This way, tasks that were previously manual are now handled by chained AI based on the settings and criteria selected by the user. The idea is that the same workflow can be used repeatedly, so employees don't need to each time create a new workflow with the same conditions. The implementation has been done entirely using cloud services.

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Cooperation

OIKIO is pleased that the tool turned out exactly as they wanted. Further development ideas have also already emerged.

"The tool is absolutely brilliant and will revolutionize many things in our company. Hopefully also in many other companies," Vuorinen rejoices.

Important values for Fluentia are purposefulness and smoothness – commitment to effortless and clear interaction and service.

“Fluentia's approach of reaching out to the customer with regular status updates from outside the operational activities is a highly effective way to smooth out the often bumpy road in the beginning”, Vuorinen sums up.

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OIKIO Digital Performance Agency Oy

OIKIO is a Helsinki-based digital marketing agency. OIKIO focuses on web analytics, search engine optimisation (SEO) and digital advertising (Paid Search, Paid Social & Programmatic). OIKIO's clients are large and medium-sized B2B and B2C companies.

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Get in touch!

Timo Helppi
Head of Sales
timo.helppi@fluentia.fi
040 596 9953